If you’re already using Grubhub or a similar food order portal, you know how expensive it can be on a per transaction basis.
How can you escape those high fees? We have a few thoughts.
- Give your customers a discount. If you’re already paying 15% per transaction and you don’t even get customer email addresses, why not offer free delivery or a free drink.
- Use the emails you collect with Foodineer to send future emails about specials that you’re having.
- Offer something exclusive to your website that you don’t offer on Grubhub.
- Don’t abandon Grubhub, but make sure to drop some marketing material in the bag that references your new site/online ordering system and offer a deal/coupon.
The key to having a successful online ordering system is getting the word out to your clients. In addition, not being charged every transaction will help you scale your business without having to worry about those high transaction fees.